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PSE senior Rafaela Frota Takes Top Prize at UCF’s 2019 Joust New Venture Competition

From UCF Today: “Healthy-living App Takes Top Prize at UCF’s 2019 Joust New Venture Competition“

Senior Rafaela Frota developed the idea for Wawwe, Inc. (We Are What We Eat) when she was 14. Now she’s achieved major praise for her nutrition-assistance app .

Rafaela Frota Joust New Venture Competition
Senior photonic science and engineering major Rafaela Frota's win at the Joust New Venture Competition marks the first time a female-led technology venture has taken the top spot.

At just 14 years old, Rafaela Frota founded Wawwe, Inc. (We Are What We Eat) to achieve her dream of making people more easily aware of their nutritional needs and how they relate to their diet. Eight years later, armed with a business proposal and partnerships with three major health care networks, the UCF senior and her teammates Jarod Smith and Isaac Vaughn led Wawwe to the top prize at the Joust New Venture Competition, UCF’s version of Shark Tank. Wawwe beat out three other student businesses Thursday to take home a $12,000 check and more than $50,000 in essential business services. Read more…